2-the target audience for this would mainly be the masculine side or the family such as dads and who ever is interested into sport, also would also want to look good for the kids so the kids will ask the parents for it because the children cant pay for it, also this advertisement could be found on some magazines such as nuts and zoo also it will be advertised in a children's magazine so the children can show the parents once again.
3-one of the lines of appeal that is apparent in this advert is the long row of brilliant sports stars which have been playing proffesional at there sport for years and are earning vast amoints of money and are very succesful, succesful carrers would also be apparent in the kate moss rimmel advert as she is a very succesful and good lucking model.
4-one of the factors of persuasion that is apperent in the advert is star power becuase the advertisement is packed with great stars from profesional footballers to rugby players and golfers also in the kate mos advert the factors of persuasion will be used are, reward power because the advert is trying to say if you wear this mascara you can look like a model.
5-the camera angle that has being used in this advert is a medium to long range shot this is so the camera can get all the sports stars on the image and also they use a low angle shot to make the stars look like gods above the rest of us all whereas in the kate moss advert they use a close up on her face to show the whole of her face and to make her look powerful and as beautiful as everyone else.
6-high key light has being used in this advert with a bright light behind the sports men to make them look like gods and catch the eye of the reader how ever high key lighting as been used on the models face to make her face look brighter so she stands out more as she is wearing the product low-key lighting is also being used for the backgrounds as the creator does not want the background to stand out .
7-the advertisement uses other technical codes starting with the sky sports logo which connotes the advertisement is made by sky sports, also the use of large block writing come up mentioning wat the advert is advertising in the rimmel advert techical codes are used such as the companys logo in the corner which is bold and eye catching, this makes the advert look trust-worthy also the logo of the crown could connote that this product is some what the queen of make-up. in many ways the typography appeals to the target audience firstly because its easy to read and understandable it is also very simple but yet very effective. the advert uses possitive lexis which means big fancy words such as break through and fantastic, this makes the advert look profesional and looks the part
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